
According to IBIS World, there are around 201,000 dentists in the United States.
This demonstrates that there is a strong level of competition among these practitioners nationwide.
Growing your dental practices in such a saturated marketplace is daunting.
For this, dental practitioners need to have a strong plan and understanding of the modern digital landscape.
In this blog, we’ll explore 9+ ways to boost profit, attract new dental patients, build brand awareness, and a lot more.
You’ll explore different aspects of how to grow your dental practice.
So, let’s begin.
How to Grow Your Dental Practices? Enhance Your Profit!
The journey to enhancing your dental practices demands determination, patience, and strategic planning.
You’ve to leverage the latest technology, follow social media trends, and take every possible step to build your authority in the market.
Here are the tips on how to grow your dental practice:
1. Build a Strong Team
Start by hiring new team members to manage the workload and assist patients. It’s important to understand that enhancing dental practices alone can be overwhelming.
You’ll have to manage the paperwork, schedule appointments, send alerts to patients, and do a lot of stuff, along with performing diagnosis and treatment.
However, the right team can manage your office work so you can solely focus on treatment instead of additional clinical tasks. You might need dental assistants to help you during surgeries and other delicate procedures.
Analyze your existing team carefully. Discuss their workload and devise a hiring plan.
Make sure to define what you’re looking for in the candidate clearly. Are you hiring a customer representative to manage appointments?
Do you want an experienced member to manage minor oral examination tasks?
Your requirements for candidates would differ depending on their roles. Discuss with industry experts to define clear requirements for the position.
2. Create an Impressive Website
Once you’ve hired the right team for your clinic, you’re ready to build a professional online presence. This starts with creating a website.
Surprisingly, around 77% of potential patients use Google and other browsers to find healthcare providers (source: Digitalis Medical). This probably means that your prospective customers (dental patients) are also searching for dental clinics online.
Having a website can help you appear when someone searches for dental services.
Using the right keywords is essential in this case. Apart from that, ensuring the visual appeal and speed of the website is also important.
Remember that a visitor will bounce back if your website fails to impress them in 10-20 seconds.
Hence, use interactive design and make sure to follow the latest UI/UX trends to ensure an optimal user experience on your website.
Follow these tips to create an awesome dental website that converts:
- Use actionable CTA’s, but avoid stuffing them everywhere.
- Show customer reviews of your previous patients to build trust.
- Add high-quality images of your clinic to help the audience visualize the environment.
- Add a live chat option to assist the visitors and help them schedule online appointments.
Make sure to use the right SEO strategies. This will help your website easily rank on the top page for relevant search queries.
3. Set Up a Google My Business Profile (GBP)
Creating a GBP profile is an important step in “how to grow your dental practice?”
Google My Business page allows dentists to add their clinics on Google Maps and local search results. This helps them improve their search visibility for the local residents.
For example, if you’re running a clinic in Texas and your target audience is using phrases like “dental clinics near me” or “dental clinics in Texas,” Google will show them a huge list of clinics and hospitals located in the area. These results are basically the list of clinics that have created Google My Business profile.
Not having a GBP means not appearing on such searches. Hence, it’s important to devote some of your time to creating this profile. You’ll have to provide basic information like business name, address, clinic timings, phone number, and website link. Once the GBP is verified, Google will start showing your listing on relevant searches.
Ask your previous happy customers to leave honest reviews of your services on the GBP profile. This can encourage new audiences to schedule appointments with you.
4. Leverage the Power of Social Media
Facebook, Twitter, Instagram, TikTok, and other social media platforms are taking over the internet. With more than 60% active users of social accounts, you can easily reach a huge number of target audiences in your area.
First, find out which platform your audience is using. For this, you need to have demographics of your audience that include their age, interests, gender, location, and other relevant information. With the demographics, you can easily identify the platform to which your audience is more attracted. Youngsters might be using TikTok, but people above 50 could be active on Twitter-like sophisticated platforms.
After this, you can devise your content strategy and start publishing content daily. Focus on posting diverse types of content, including reels, carousels, infographics, etc.
Always post relevant content that your audience is looking for. This will help increase engagement and gain more followers.
Social media platforms can help gather a huge audience that you can convert into customers by offering special discounts and deals.
5. Focus on Email Marketing
Email marketing is one of the most popular tools for growing your dental practices. It can help in improving website traffic, retaining customers, and attaining sales.
You can run multiple email campaigns based on the goal you want to achieve. For example, if you want to get more appointments in the coming month, try crafting a “discount” email campaign.
However, if you’d like to improve the traffic to your dental business website, create an email campaign that drives them directly to your website pages.
No matter which type of email campaign you want to run, make sure to follow these tips:
- Create a short but eye-catching subject line
- Personalize the email for dental patients
- Schedule your emails strategically
- Keep your email short and precise
- Use email templates and buttons
6. Create an Influencer Marketing Strategy
For a successful online dental practice, you need to connect and build links with dental influencers. This involves marketing your clinical services via different influencers whose followers match your target audience (in exchange for financial or other benefits).
Audiences trust their influencers and often buy services they recommend. Getting your services recommended to millions of followers through influencers can get you more customers.
Influencer marketing offers numerous benefits, including the following:
- Brand awareness
- Boost audience engagement
- Increases profits
- Build brand authority
Social media has become one of the biggest influencer platforms, with numerous influencers regularly posting content.
You can start by researching dental educators, professionals, and surgeons on the platform that’s popular among your target audience.
Make sure to determine your measure goals beforehand. Are you planning to get more followers via influencer marketing?
Or do you want to build your brand awareness?
The content or post of the influencer will depend on your goal. So, spend enough time creating SMART goals.
Reach out to influencers privately and offer them valuable services.
7. Show Your Clinical Setup and Equipment on Different Platforms
Letting your audience know the standards of your clinic and the quality of the instruments you use for treating oral problems can build credibility. With this strategy, you can tell your audience that they are in safe hands.
Dental patients are concerned about safety and hygiene during procedures. They want to know the precision level of instruments that will treat their teeth and gums. Hence, it’s important to display your setup on your website and social media platforms.
8. Improve Your Customer Services
Research shows that customers are more likely to make another purchase after a great customer experience. Remember, dental patients want to feel valued when interacting with you.
By improving your customer services and answering their queries on time, you can build a network of loyal dental patients who will keep coming back for regular checkups or other issues.
Try to offer 24/7 customer support. In addition, you can hire a professional trainer to conduct development sessions for your team to build their problem-solving skills. Focus on topics like phone etiquette, empathy with customers, and dealing with difficult patients.
In addition, create a customer feedback form to assess whether your patients are satisfied with your services. You can ask about their experience with your representatives and their suggestions regarding customer services.
9. Build Relationships with Local Medical Professionals
When focusing on how to grow your dental practice, it’s important to consider connecting with local medical professionals, clinics, or hospitals. They can refer your services to their existing patients, helping you get more customers.
In addition to that, you can contact local pharmacies and provide them with discount vouchers for dental patients. They might offer vouchers to your target audience in exchange for financial benefits.
Attend conferences, webinars, or online expos to network with renowned dentist surgeons, instrument suppliers, and other industry experts.
Winding Up!
This was all about “How To Grow Your Dental Practice?”
By implementing the above tips and strategies in your business plan, you’re sure to get more dental patients in your clinic. Always keep measuring your matrices and performance to see what’s working for you and what’s not. This will help you cut short the approaches that are costing you money and time with no results.
In addition, don’t forget to showcase your medical-grade instruments. Mentioning the latest equipment, dental lasers, high-speed rotary, and other advanced instruments on different platforms is a nice way to signal your commitment to staying updated and using advanced technology.
If you want to equip your clinic with a premium-grade dental instrument, visit GerDentUSA. They not only offer a diverse range of instruments but also numerous kits and packs designed specifically to offer optimal performance.
Explore our catalog to buy innovative Anglevators and all other high-quality instruments.
FAQs
How can I grow my dental practice with Instagram?
Post regularly and use relevant hashtags. You can spy on your competitors to see what types of posts are receiving the most likes and shares. This will help you create relevant content. Also, collaborate with dental influencers to build brand awareness.
From where can I get the high-quality dental instruments to showcase on my website?
Choose an FDA-approved instrument supplier like GerDentUSA. Their instruments are typically crafted from German stainless steel and offer optimal results during diagnosis and surgical procedures.
What’s the best way to reach out to a dental influencer?
Send personalized messages and highlight your clinic’s value. Try to offer them valuable services, like free fluoride treatments. This will help you close a deal with your chosen influencer.
Can testimonials help me run a successful dental practice?
Yes! When your audience sees patients sharing their positive experiences with your clinic, they might feel more comfortable making appointments with you. Customer endorsements can build trust and credibility among the new audience.
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