By DoingBoing
Facebook and other social media networks have become the pivot of communication in the 21st century. With roughly 2.93 billion active users in 2022, makes Facebook a perfect place to promote businesses from any industry.
Even though Facebook has an immense social media platform for B2B and B2C advertising, many marketers that run ad campaigns have challenges understanding how to target business owners on Facebook. Not because the Facebook advertising platform doesn’t work as it should, but because they use improper marketing strategies.
Here are some creative tips that will help you target business owners on Facebook:
Business owners with similar interest
One of the most effective ways how to target business owners on Facebook is to target people with similar interests in a specific business industry. This is a very similar method to targeting by page admins and job titles.
AI tools such as the Facebook ad center, the Facebook audience, and AdTargeting can help you better customize and highlight the target business audience with your business interests. Once you have targeted your potential customers, the next thing is to establish and impose your ad campaign with them.
Facebook pages admins
Every Facebook business page has at least one default administrator. The chances that this administrator is the owner you are looking for are high. Try to get in touch with the page admin directly via messaging or sending a request.
Searching for page admins on Facebook is a straightforward and quick technique to locate individuals who own companies in the specific industry niche you are searching for. The Facebook business manager is a great tool where you can target users who manage business pages on the Facebook platform.
Specific job titles
This method has a very similar approach to the two above. It can give you the freedom to do custom research by title keywords. With searching specific job titles, you can focus on narrowing down the audience list you are aiming to attract by using job titles such as CEO, CTO, Product manager, etc.
Here you can also use the Facebook business manager platform. All you have to do is to set detailed targeting for all potential job titles that fit your requirements and you are ready to do research.
Specific types of industries
“Shotgun approach” is probably the worst approach you can take while targeting business owners on Facebook. If you search for every business owner with a Facebook page without having the parameters precisely set in advance, you are likely to hit a dead end.
For this type of research, Ad targeting and The Facebook manager can help you narrow your search to find specific people based on their job titles and industry niches.
Lookalike Audiences
A lookalike audience is a sophisticated audience matchmaker that allows you to target business owners and grow your target audience without additional expenses.
This method uses information from your current audiences, such as demographic position, a specific type of industry niche, and common interests, to find new people who share similar attributes. Based on summarized information Facebook via customized ad campaigns tries to share your presence with other people.
Specific generations
With the rise of digital marketing and social media platforms, many people moved online and started their business careers in the IT sector. This is especially true for young people.
Many millennials hold C-level positions in the Hi-tech world or even have started their online businesses. Try to reach them by incorporating a marketing research strategy where you can search for people in a specific age group and have C-level employment status.
B2B events
Business events may look different in 2022 than they did ten or fifteen years ago, but they are still an important component of every B2B marketing and networking.
These events are essential tools to incorporate into your marketing strategy because they can give you unique opportunities to meet business owners of different industries in one place. Attending a business event gives you the advantage of connecting with people from the business world and allows you to develop a long-term partnership with some of them.
8 tips for targeting business owners on Facebook
Business events may look different in 2022 than they did ten or fifteen years ago, but they are still an important component of every B2B marketing and networking.
These events are essential tools to incorporate into your marketing strategy because they can give you unique opportunities to meet business owners of different industries in one place. Attending a business event gives you the advantage of connecting with people from the business world and allows you to develop a long-term partnership with some of them.
What's your reaction?
